Tuesday, December 19, 2006

Welcome to the Mindworks Blog. As the name of our business suggests, we're interested in anything related to how we think and in particular to how we learn and innovate. We'll be using the blog to post links to news items and web pages that cover developments related to these topics.

How the mind actually works is, as Bob May (former Chief Scientific Adviser to the UK Government and President of the Royal Society) and his interviewees pointed out in his excellent Radio 4 series 'What Remains To Be Discovered', is still largely a mystery. Why is it, for example, that I'm able to remember, for example, my parent's first telephone number when there are many more useful things that I'd like to be able to recall but can't? So far as the hardware is concerned, we know that it's got something to do with the 100 billion neurons in the brain, but that's about it. The physical means by which that number (Crayford 25780, in case you're wondering) is encoded and stored is simply, as Sir Bob puts it, an unknown.

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